The all-new Jetta has the quality, the style, and the refined features you admire in luxury vehicles. But more importantly, it delivers what the brand is truly about: pure desire to be behind the wheel.
We showcase the overwhelming urge to drive that the Jetta inspires, by telling the story of a Joyride. The campaign is built around the idea of a role reversal where a father takes his sons car for a spin.
Role: Art Director / Agency: DDB